編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-803-098 | Amazon.com--2002 | Leschly, Stig;Roberts, Michael J.;Sahlman, William A.;Thedinga, Todd | Entrepreneurship | International Business Strategy( IB301831001 ) |
2 | 9-303-003 | P&G Japan: The SK-II Globalization Project | Bartlett, Christopher A. | General management | International Business Strategy( IB301831001 ) |
3 | 9-693-013 | Euro Disney: The First 100 Days | Loveman, Gary W.;Schlesinger, Leonard A.;Anthony, Robert T. | Service management | International Business Strategy( IB301831001 ) |
4 | 9-694-023 | Southwest Airlines--1993 (A) | Heskett, James L.;Hallowell, Roger | Service management | International Business Strategy( IB301831001 ) |
5 | 9-104-048 | Hewlett-Packard-Compaq: The Merger Decision | Palepu, Krishna G.;Barnett, Jonathan | Other | International Business Strategy( IB301831001 ) |
6 | 9-607-138 | Netflix | Shih, Willy;Kaufman, Stephen P.;Spinola, David | Other | International Business Strategy( IB301831001 ) |
7 | 9-702-442 | Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century | Yoffie, David B.;Wang, Yusi | Other | International Business Strategy( IB301831001 ) |
8 | 9-702-469 | Apple Computer--2002 | Yoffie, David B.;Wang, Yusi | Other | International Business Strategy( IB301831001 ) |
9 | 9-707-419 | iPod vs. Cell Phone: A Mobile Music Revolution? | Slind, Michael;Yoffie, David B.;Merrill, Travis D. | Other | International Business Strategy( IB301831001 ) |
10 | 9-794-024 | Wal-Mart Stores, Inc. | Bradley, Stephen P.;Ghemawat, Pankaj;Foley, Sharon | Other | International Business Strategy( IB301831001 ) |
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